CAREPLUS BY CHEWY
It’s way harder than it should be to get access to a Vet these days. And Googling medical questions is never a good idea. Careplus by Chewy is a pet insurance program that includes access to live chats with real vets, so you're able to ask about ANY questionable canine behavior. Don’t be shy, throw us a bone.
OUT OF HOME
Billboards with the burning thoughts and questions that are sure to keep pet owners up at night.
SOCIAL MEDIA
Instagram posts featuring questions that seem silly and fun, but actually have to do with health and behavior information.
TIKTOK RESPONSES
The official Chewy TikTok account will respond to videos featuring odd pet behavior to showcase that even basic questions are something Chewy’s live chat service is willing to handle.
PARTNERSHIP
People with pets, meet dude with sign. We’ll partner with this matter-of-fact social media star to let pet owners know that Chewy does insurance and we do it right.
AERIAL BANNER
In the event that someone walking their dog (or anyone) looks up from their phone, we will be sure to tell them that we have coverage and answers for their pets.
ACTIVATION
Live chats, literally. We’ll send our vets to parks and let people ask them any pet question they have. We’ll show them they can essentially do the same on their phone with Careplus by Chewy.
