BUSH’S BEANS
Most people think that farting in front of others is embarrassing. But the truth is that it’s usually a sign of intimacy. Throughout the month of February, Bush’s Beans is challenging couples to put their love to the ultimate test: eating beans. Let’s give couples the push their love needs.
SOCIAL MEDIA
Bush’s will kick off the campaign on social media at the start of February by announcing a Valentine’s Day pop-up dining experience in Beantown and the Windy City. Brace yourself, couples. This dinner isn’t for the faint of fart.
Closer to Valentine’s Day, Bush’s will also partake in the timeless tradition of meme valentines.
POP-UP DINING EXPERIENCE
You’re invited! Bush’s Beans is holding two 5-course prix-fixe dinner experiences in two of the gassiest cities in the world, Beantown and The Windy City.
Bush’s will sponsor the bean-filled menus at both Union Oyster House in Boston and Girl & The Goat in Chicago. This experience is sure to test your love… and your bowels.
STREET FARTS
This February, Tiff Baira from the YouTube/Tik Tok series “Street Hearts” is taking a new spin on the dating game by bringing in Bush’s Beans.
Introducing, Street Farts, the Valentine’s Day themed sub-series where Tiff will be asking bean themed questions, such as “If you had beans with them would you let them spend the night?” and “If beans were a love language, which flavor would be your signature?” to bring these strangers closer together.
IN-STORE ACTIVATION
In the weeks leading up to February 14, Bush’s will feature in-store display shelving of their limited-time-only cans and conversation beans, paired with other Valentine’s Day necessities.
SOCIAL ACTIVATION
Bush’s Beans is holding a social media contest where we are asking couples planning to get married in the upcoming year to tell us a love story that will “blow us away.”
The best story will be picked and will receive a wedding fully catered by Bush’s Beans.
OUT OF HOME
OOH will be placed in locations where people sneak off to pass gas, like bathrooms. And whom among us has never crop dusted in a crowded subway station before?
